As part of YouTube Music, Universal and YouTube signed an agreement in 2017, which was followed by separate agreements other major labels, which gave the company the right to advertising revenue when its music was played on YouTube. In 2022, YouTube launched an experiment where the company would show users who watched longer videos on TVs a long chain of short unskippable adverts, intending to consolidate all ads into the beginning of a video. While some users praised the move as a way to discourage trolls, others felt that hiding dislikes would make it harder for viewers to recognize clickbait or unhelpful videos and that other features already existed for creators to limit bullying. It features a simplified user interface, curated selections of channels featuring age-appropriate content, and parental control features. YouTube also released YouTube Music, a third app oriented towards streaming and discovering the music content hosted on the YouTube platform. In 2013, YouTube launched a pilot program for content providers to offer premium, subscription-based channels.
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At the time of uploading a video, YouTube users are shown a message asking them not to violate copyright laws. YouTube has faced numerous challenges and criticisms in its attempts to deal with copyright, including the site’s first viral video, Lazy Sunday, which had to be taken down, due to copyright concerns. On November 11, 2021, after testing out this change in March of the same year, YouTube announced it would start hiding dislike counts on videos, making them invisible to viewers. That was disputed by Billboard, which said that the two billion views had been moved to Vevo, since the videos were no longer active on YouTube.
In October, YouTube announced that they would be rolling out customizable user handles in addition to channel names, which would also become channel URLs. Additionally, to compete with TikTok and Instagram Reels, YouTube released YouTube Shorts, a short-form video platform. Joining the YouTube Kids app, the company created a supervised mode, designed more for tweens, in 2021. Following criticisms of its implementation of those systems, YouTube started treating all videos designated as «made for kids» as liable under COPPA on January 6, 2020.
- YouTube is an American social media and online video sharing platform owned by Google.
- In the 2011 case of Smith v. Summit Entertainment LLC, professional singer Matt Smith sued Summit Entertainment for the wrongful use of copyright takedown notices on YouTube.
- Most of these views came from a relatively small number of videos; according to a software engineer at that time, 30% of videos accounted for 99% of views on the site.
- The Guardian newspaper, as well as other major British and U.S. brands, similarly suspended their advertising on YouTube in response to their advertising appearing near offensive content.
- Starting with the Oculus Quest, the app was updated for compatibility with mixed-reality passthrough modes on VR headsets.
- The video was retracted after it was found that the ads had been triggered by the use of copyrighted content in the video.
- By 2010, the company had reached a market share of around 43% and more than 14 billion views of videos, according to comScore.
The site exited beta in December 2005, by which time the site was receiving 8 million views a day. Between November 2005 and April 2006, the company raised money from various investors, with Sequoia Capital and Artis Capital Management being the largest two. Karim could not easily find video clips of the incident and the 2004 Indian Ocean tsunami online, which led to the idea of a video-sharing site. The three were early employees at PayPal and had become wealthy after eBay’s acquisition of the company. The developer, Google, indicated that the app’s privacy practices may include handling of data as described below.
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The vast majority of videos on YouTube are free to view and supported onedun by advertising. In May 2018, after London Metropolitan Police claimed that drill music videos glamorizing violence gave rise to gang violence, YouTube deleted 30 videos. It also found more «mainstream-adjacent Conservative creators» gaining over alt-right and extremist videos by 2020. Journalist Virginia Heffernan stated in The New York Times that such videos have «surprising implications» for the dissemination of culture and even the future of classical music. In cases where the entire site is banned due to one particular video, YouTube will often agree to remove or limit access to that video in order to restore service.
- In 2023, YouTube’s advertising revenue totaled $31.7 billion, a 2% increase from the $31.1 billion reported in 2022.
- The system, which was initially called «Video Identification» and later became known as Content ID, creates an ID File for copyrighted audio and video material, and stores it in a database.
- In December 2024, YouTube introduced new guidelines prohibiting videos with clickbait titles to enhance content quality and combat misinformation.
- A YouTube spokesperson stated that while the policy itself was not new, the service had «improved the notification and appeal process to ensure better communication to our creators».
- The site grew rapidly; in July 2006, the company announced that more than 65,000 new videos were being uploaded every day and that the site was receiving 100 million video views per day.
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In 2013, YouTube teamed up with satirical newspaper company The Onion to claim in an uploaded video that the video-sharing website was launched as a contest which had finally come to an end, and would shut down for ten years before being re-launched in 2023, featuring only the winning video. In October 2024, a Russian court fined Google 2 undecillion rubles (equivalent to US$20 decillion) for restricting Russian state media channels on YouTube. Shortly after the Russian invasion of Ukraine in 2022, YouTube removed all channels funded by the Russian state.
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In the United States as of November 2020, and June 2021 worldwide, YouTube reserves the right to monetize any video on the platform, even if their uploader is not a member of the YouTube Partner Program. In September 2016, after introducing an enhanced notification system to inform users of these violations, YouTube’s policies were criticized by prominent users, including Philip DeFranco and Vlogbrothers. YouTube Play Buttons, a part of the YouTube Creator Rewards, are a recognition by YouTube of its most popular channels. In April 2017, YouTube set an eligibility requirement of 10,000 lifetime views for a paid subscription. Usually, no more than half of the eligible videos have a pre-roll advertisement, due to a lack of interested advertisers.
In December 2024, YouTube began testing a new multiplayer feature for that service, supporting multiplayer functionality across desktop and mobile devices. Starting in June 2024, Google Chrome announced that it would be replacing Manifest V2 in favor of Manifest V3, effectively killing support for most ad-blockers. In late October 2023, YouTube began cracking down on the use of ad blockers on the platform.
On October 9, 2006, Google announced that they had acquired YouTube for $1.65 billion in Google stock. The choice of the name youtube.com led to problems for a similarly named website, utube.com. Despite eventually being taken down, these duplicate uploads of the skit helped popularize YouTube’s reach and led to the upload of more third-party content. Besides helping to bolster ratings and long-term viewership for Saturday Night Live, «Lazy Sunday»‘s status as an early viral video helped establish YouTube as an important website. YouTube was not the first video-sharing site on the Internet; Vimeo was founded in November 2004, though that site remained a side project of its developers from CollegeHumor.
It was distinct from the company’s main Android app and allowed videos to be downloaded and shared with other users. On October 28, 2015, the service was relaunched as YouTube Red, offering ad-free streaming of all videos and access to exclusive original content. By 2019, creators were having videos taken down or demonetized when Content ID identified even short segments of copyrighted music within a much longer video, with different levels of enforcement depending on the record label. In December 2012, two billion views were removed from the view counts of Universal and Sony music videos on YouTube, prompting a claim by The Daily Dot that the views had been deleted due to a violation of the site’s terms of service, which ban the use of automated processes to inflate view counts.
YouTube has cited the effectiveness of Content ID as one of the reasons why the site’s rules were modified in December 2010 to allow some users to upload videos of unlimited length. An independent test in 2009 uploaded multiple versions of the same song to YouTube and concluded that while the system was «surprisingly resilient» in finding copyright violations in the audio tracks of videos, it was not infallible. In June 2007, YouTube began trials of a system for automatic detection of uploaded videos that infringe copyright. On November 1, 2016, the dispute with GEMA was resolved, with Google content ID being used to allow advertisements to be added to videos with content protected by GEMA. Three successful complaints for copyright infringement against a user account will result in the account and all of its uploaded videos being deleted. YouTube does not view videos before they are posted online, and it is left to copyright holders to issue a DMCA takedown notice pursuant to the terms of the Online Copyright Infringement Liability Limitation Act.
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Under YouTube’s changes to its recommendation engine, the most-recommended channel evolved from conspiracy theorist Alex Jones (2016) to Fox News (2019). Senate introduced a resolution condemning Joseph Kony 16 days after the «Kony 2012» video was posted to YouTube, with resolution co-sponsor Senator Lindsey Graham remarking that the video «will do more to lead to (Kony’s) demise than all other action combined.» YouTube has enabled people to more directly engage with government, such as in the CNN/YouTube presidential debates (2007) in which ordinary people submitted questions to U.S. presidential candidates via YouTube video, with a techPresident co-founder saying that Internet video was changing the political landscape. The study also concluded that YouTube was becoming an important platform by which people acquire news.
YouTube, a video sharing platform, has faced various criticisms over the years, particularly regarding content moderation, offensive content, and monetization. YouTube VR allows for access to all YouTube-hosted videos, but particularly supports headset access for 360° and 180°-degree video (both in 2D and stereoscopic 3D). It also allowed users to preview videos, share downloaded videos through Bluetooth, and offered more options for mobile data control and video resolution. In September 2016, YouTube Go was announced, as an Android app created for making YouTube easier to access on mobile devices in emerging markets. On February 28, 2017, in a press announcement held at YouTube Space Los Angeles, YouTube announced YouTube TV, an over-the-top MVPD-style subscription service that would be available for United States customers at a price of US$65 per month. In March 2021, Google announced plans to gradually deprecate the Google Play Movies & TV app, and eventually migrate all users to the YouTube app’s Movies & TV store to view, rent and purchase movies and TV shows (first affecting Roku, Samsung, LG, and Vizio smart TV users on July 15).
Indie creators have built grassroots followings numbering in the thousands at very little cost or effort, while mass retail and radio promotion proved problematic. As of 2018update, public access to YouTube is blocked by China, North Korea, Iran, Turkmenistan, Uzbekistan, Tajikistan, Eritrea, Sudan and South Sudan mostly due to freedom of speech laws. Businesses, schools, government agencies, and other private institutions often block social media sites, including YouTube, due to its bandwidth limitations and the site’s potential for distraction.
In 2016, YouTube introduced an option to watch every video on the platform in 360-degree mode with Snoop Dogg. The next year, YouTube added a music button to the video bar that played samples from «Sandstorm» by Darude. A video of two presenters announcing the nominated videos streamed live for 12 hours.
The platform aims to penalize creators using misleading or sensationalized titles, with potential actions including video removal or channel suspension. The service continued to evolve in 2015 when YouTube announced YouTube Red, a new premium service that would offer ad-free access to all content on the platform (succeeding the Music Key service released the previous year), premium original series, and films produced by YouTube personalities, as well as background playback of content on mobile devices. In 2014, YouTube announced a subscription service known as «Music Key», which bundled ad-free streaming of music content on YouTube with the existing Google Play Music service. The site grew rapidly; in July 2006, the company announced that more than 65,000 new videos were being uploaded every day and that the site was receiving 100 million video views per day. As of May 2019update, videos were being uploaded to the platform at a rate of more than 500 hours of content per minute, and as of mid-2024update, there were approximately 14.8 billion videos in total. YouTube gives an option for copyright holders to locate and remove their videos or to have them continue running for revenue.
That year, the company simplified its interface to increase the time users would spend on the site. Unofficial uploads of the skit to YouTube drew in more than five million collective views by February 2006 before they were removed when NBCUniversal requested it two months later based on copyright concerns. Difficulty in finding enough dating videos led to a change of plans, with the site’s founders deciding to accept uploads of any video. They created posts on Craigslist asking attractive women to upload videos of themselves to YouTube in exchange for a $100 reward.